Whatever Priyanka Chopra invests her time and energy in, it flourishes. Word. And with Nick Jonas by her side now, the power play is piquing. Their first joint investment as a couple is creating all the right buzz for a brand you may not have heard of. The keen investors have partnered with luxury ski brand, Perfect Moment, combining their passion for skiing and the outdoors with their entrepreneurial expertise.
Founded in Chamonix, France by professional skier and filmmaker Thierry Donard, the brand took off in 2011 when it was acquired by Matt Gottschalk and his wife, Jane. The go-to label for the Instagram generation, worn repeatedly by Duchess of Cambridge and endorsed by distributors like Net-a-Porter, Farfetch, and Bloomingdale’s, the brand has gone beyond skiwear into surfing gear.
While Priyanka has spent considerable time in the mountains, she is still a skiing novice. Nick, has been skiing since he was seven! Backing the brand with an undisclosed amount, the power couple will be designing capsule collections and starring in advertising campaigns taking a niche brand and turning it global.
From giving us all the feels with “magic hour” at Lake Tahoe one day, to their first fashion investment the next day, what do you think they have up their skis next? J
