The shroom boom is in full swing.
Credit where it is due: the beauty industry is next to none when it comes to hopping on the Cool New Thing bandwagon, even when that cool thing is actually…old.Mushrooms—the skin savior du jour—have been considered a powerhouse ingredient in traditional Chinese medicine for basically ever due to their antioxidants and anti-inflammatory properties. And now, thanks to increasing consumer demand for natural ingredients and continued research finding that mushrooms can offer preventive and healing benefits across a wide variety of skin concerns, they are dominating store shelves and social feeds, fighting for the coveted open spot in our multi-step routines. Sceptical? Try literally any of these products, spiked with various kinds of shrooms, and you will get the hype. Magic indeed.
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1. Hydrating Cleansing Oil
Hero Ingredient: tremella, which is rich in hyaluronic acid.
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