The most recent celebrity to join the highly lucrative shapewear market American singer, rapper and three-time Grammy Award winner Lizzo. On 30 March 2022, the “Good As Hell” singer took to Instagram to launch her shapewear brand named Yitty.
Yitty is get back by Kate Hudson’s (co-founded and co-owned) . Shapewear and fitness apparel brand Fabletics and is currently making headlines for its all-inclusive sizes.
Celebrity-owned shapewear and activewear lines you can check out
Fabletics shapewear
Fabletics is a leading name in the global shapewear realm co-foundby actress and fashion icon Kate Hudson in October 2013. Considering that she is a flagbearer of fitness and a healthy lifestyle, the launch came as no surprise.
Hudson teamed up with co-founders Adam Goldenberg and Don Ressler. To launch the athleisure brand as a subsidiary for online e-commerce unicorn JustFab. The idea dawned upon them when they noticed that there were “plenty of luxury brands. But none that offered high-quality, stylish gear at accessible prices,” according to their website.
With a paid subscription model in place, buyers can purchase the products online. An array of workout essentials and sportswear, along with leggings, bras, hoodies and even casual t-shirts, are available for both men and women.
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The much-loved celebrity shapewear brand has entered into partnerships with celebrities like singer Demi Lovato and actress Vanessa Hudgens and in 2020, Fabletics roped in comedian Kevin Hart as the face of its menswear collection. In 2018, CNBC reported that the company aimed at having 100 stores globally.
SKIMS shapewear
Trust Kim Kardashian to take the shapewear line and turn it into a fashion statement like no one else. Launched in 2019 with entrepreneur Emma Grede as co-founder. SKIMS Is brand as “solutions for every body.” The website positions it as a “solutions-oriented brand creating the next generation of underwear, loungewear and shapewear.” The products are technically crafted to give the perfect contour and shape to the body while flattering its originality and form that enhances all the right curves.
From a range of bras, leggings, undergarments, separates and stylish one-pieces, SKIMS’ products not only score major fashion points but also accentuate the comfort level of anyone who wears them. Made with cotton and faux leather, the products can stretch up to twice their size. Its range varies from XXS to XXXXL. Recently, Kim K took the brand a step further with the launch of a stylish swimwear line.
SKIMS has come a long way in the shapewear arena, especially after collaborating with renowned names like Fendi and Team USA.
Spanx
Despite having no fashion or retail business experience, American entrepreneur Sara Blakely whipped up quite a storm in the world of slimming underwear and shapewear. Blakely launched the company in 2000 out of her own frustration due to the lack of proper and affordable undergarments that would give the perfect smooth look and comfort.
Celebrities have time and again sported Spanx leggings and bodysuits. Comprising a wide range of separates, tights, undergarments, bras, maternity wears and denims, there are more reasons than one behind celebrities like Oprah Winfrey, Gwyneth Paltrow and Katy Perry prefer to wear Spanx. Spanx also has a menswear line, which was launched in 2010.
Ivy Park
Beyoncé’s activewear and athleisure company Ivy Park has a very sweet story behind its name. Her daughter Blue Ivy’s name and the singer’s personal memories of visiting the same park while growing up have rendered the name to her company. It has a varied line of sportswear, workout essentials, undergarments, sneakers, leggings, tracks and other products in vibrant and pop colours.
Launched in 2016, the products available worn to the gym, park, to run errands and are sure to give you confidence while ticking all the style boxes. It was started partnersship with Topshop, But when a scandal hit the brand in 2018. Beyoncé took full ownership of the company. Since 2019, sneaker giant Adidas has collaborated with Ivy Park a number of times and in December 2021, the two celebrated their fifth collaborative collection called HALLS of IVY.
In a promotional video for the brand, the “Partition” singer said, “There are things I’m still afraid of. When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where’s your park?”
