Visit any Korean drugstore or supermarket and you will be met with cute and innovative Korean beauty products. These products might look like something out of a toy shop but the versatility is one that is undoubtedly brilliant. After all, This is the country that made sheet masks a part of your daily routine. Glass skin a highly covetable look and snail mucin an acceptable part of your skincare regime. While we are sold on the efficacy of Korean skincare products. It’s the innovation and multi-purpose nature of Korean makeup products that we are currently enticed by.
It might look difficult to take Korean makeup seriously, after all. Can you really trust a panda, cat or some anime character to deliver good quality makeup? The Korean makeup stores might look like a cacophony of colours, characters and cuteness but trust us when we say that there are plenty of reliable products that are worthy of adding to the cart. Here is our pick of innovative Korean beauty and makeup products that scream cutesy but are actually crazy good.
Korean beauty products with cute packaging and innovative ideas:
Kaja Beauty Cheeky Stamp Bouncy Liquid Cushion Blush
One of the reasons why we gravitate towards Korean makeup products is their innovative application techniques. A new entrant into the Indian beauty market, Kaja Beauty is one such label that gives you fun and easy-to-apply makeup essentials like this cheek stamp and even a kajal/eyeliner stamp. The Kaja Beauty Cheeky Stamp Bouncy Liquid Cushion Blush comes with a heart-shaped applicator in a variety of colours. With a cushion-blush formula that can blend out or build up easily, it’s a cute way to apply blush on the go
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ETUDE HOUSE Dear Darling Water Gel Tint Lipstick
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If you prefer a gradient tint on your lips to a full-blown colour, then you’ll love the ETUDE HOUSE Dear Darling Water Tints. The ice cream stick-looking packaging might be a great selling point but it’s not the only reason to pick this Korean beauty product. The colours are vivid and the lip tint is packed with fresh-fruit extracts that leave your lips thoroughly moisturised.
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The Face Shop Naturalsun Eco No Shine Sun Powder beauty products
When it comes to sunscreen, one of our biggest pet peeves is that it either leaves your post makeup look sticky or with a white cast. The solution? The Face Shop Naturalsun Eco No Shine Sun Powder is a dry sunscreen that can be used as a face powder to touch up your makeup look. The ultra-soft powder sunscreen is water resistant and leaves your skin brighter and looking refreshed instead of dry or oily. The cute portable packaging is a bonus, of course.
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Dear Dahlia Blooming Edition Paradise Dual Palette Blusher Duo
When it comes to makeup, we love multi-tasking products and the Dear Dahlia duo blusher hits the spot with that. The blusher palette has the option of a cream or powder formula and is infused with the vegan labels’ patented dahlia flower extract. Whether it’s the velvety balm blush or the powder finish one, each is easily buildable to create a variety of looks. This pocket-sized compact has a double-sided mirror and is easily a great addition to your makeup kit.
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Innisfree No Sebum Mineral Pact beauty products
One of our favourite Korean skincare brands, Innisfree products is fuss-free and effective. The Innisfree No Sebum Mineral Pact is an ideal loose powder for anyone looking for shine-free skin. The compact pressed powder contains Jeju minerals and mint ingredients and helps control the production of excess sebum on your skin. It leaves your skin hydrated, and healthy and is a heck of a good addition to your makeup regime.
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