When we first got a glimpse of Margot Robbie and Ryan Gosling from Greta Gerwig’s much-anticipated Barbie film, it was clear that the viral moment would translate into something more. Although the movie is slated for release only in July 2023, it seems Barbie fever has already taken over with #Barbiecore racking up millions of views on TikTok.
Almost the entirety of Valentino’s Fall/Winter 22 collection was a striking shade of pink developed in collaboration with Pantone and in February 2022, Balmain unveiled a collaboration with Barbie which included not only a range of clothes, but also a series of Barbie Pink NFTs. If there’s any more evidence needed that the plastic doll we once loved and adored is leading the sartorial charge this year, just take a look at the Instagram profiles of the usual crop of trendsetters who are making the most of the nostalgic trend.
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From Hailey Bieber all dolled up in a pink Versace corset mini dress to Ananya Panday in her playful co-ord set that seamlessly transitions from day to night, it seems as though everyone is channelling their inner Barbie in light of the upcoming film. Meanwhile, Dua Lipa’s skin-tight, lacy pink catsuit for her Future Nostalgia tour and Kim Kardashian’s all pink Balenciaga outfit have both made headlines. If you’re looking for some birthday outfit inspiration, take notes from Kourtney Kardashian and Olivia Rodrigo, who chose all-pink get-ups to blow out the candles this year.
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